Tag Archives: The Tao of Twitter

Get Your Tao On

10 Sep

I have decided after reading The Tao of Twitter by, Mark Schaefer that I am going to give Twitter a try. Before I decided to dive head first into this medium, my first impression of it was that it was stupid. I thought that Twitter was just another way for me to publicize what I had for dinner, along with what I last bought when I went shopping with friends. I didn’t think I needed another online profile, I already devoted enough of my time to Facebook. This is where the Tao came in and turned my online brand upside down…

I had heard for a while that Twitter was an excellent source to market yourself and connect with professionals, but I never gave it a shot. I created a profile after hearing these testaments, but that was where my Twitter relationship ended. We were a mutually distant couple, destined for a break up. It wasn’t till after reading Schaefer’s book that I learned  in order to receive the benefits from Twitter, you have to work at it. Just like in a relationship, you get what you put into it.

I was so pampered by Facebook because I am so used to the work being done for me. My relationship with Facebook is parasitic. I take advantage of it, and in turn, Facebook brings me joy.  On Facebook, your friends comment, like, upload, and invite you to events. All the while this is happening, you sit back and check out the photos that your high school frenemy just uploaded of the party she went to the night before. With Facebook, all you’re required to do is creep… and occasionally post a status or two. 

Twitter, on the other hand, is completely different. While you can still utilize your creeping skills by following as many people as you wish, in order to receive the benefits of Twitter, you have to put in effort. Branding yourself is the number one way to get the right person’s attention. Retweet someone you admire,  favorite a tweet you want to remember, and post meaningful content. Other than these obvious tactics, the most important thing I took out of reading Schaefer’s book was maintaining “authentic helpfulness.” Twitter isn’t about marketing, selling, and promoting; it’s about making connections. Twitter is the epitome of what online human interaction should be. While we have Facebook to keep in contact with old friends, Twitter is their so we can make new ones. Two separate relationships that you can maintain without cheating. (I promise this is the last relationship metaphor, it’s starting to get creepy).

As of now, my Klout score is at a whopping 20 out of 100. Don’t get me wrong, I’m in no way basing my self worth on this score, but after making this commitment to Twitter I do expect it to go up. So here’s my goal for the end of the semester: I want a Klout score of 25. I don’t know what kind of failure I may be setting myself up for, but I guess we will see in December. Cheers to the Tao, and may the odds be ever in my favor.

Joe Wadlington

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