Tag Archives: Social Media

Keep Calm and…

18 Jan

keep-calmThis semester was supposed to be easy. Relaxing. Calm. You want to know how easy it was SUPPOSED to be? I am only taking one class to finish out my undergraduate degree. That’s how easy.  While my three-hour class course was supposed to result in a stress-free semester, it resulted in me not even having time to stress.

Internship, work, and my advertising campaigns course have taken up all the time I imagined having this semester and replaced it with branding, research, writing, editing, posting, social media…. the list goes on and on.. On top of all of these tasks, I still have to find time to apply for jobs. I have missed the past two episodes of American Horror Story. I am not pleased.

While all of my time is pretty much reserved for anything other than Bravo watching, binge eating, lounge fest; I still Keep Calm and Blog onhave found time to write a blog post. No matter how much is going on in my life, it is still very important to find time to sit down and write. The job market is filled to the brim with graduates desperate to find work, so you must always find time to improve your brand and stand out.

Speaking of branding, remember that campaigns class I was talking about earlier? I am currently working in a group of eight to create a brand image for the School of Advertising and Public Relations at the University of Tennessee. For a school that is centered around brand image, it unfortunately seems to lack one. Because of this lack of brand, our program has seen a decrease in applications to the majors. See how important branding yourself is?

tumblr_m9atsor69v1qaqa14o1_500This branding process, while still in the early stages, has taught me so much about social media, advertising, sales and marketing. Brand recognition is one of the most important developments in selling your product. In my case, I’m hoping my brand is enough to help me land a job.

Keep Calm and Brand On.

I really need to… Oh Hey! Look at the picture of the puppy

5 Dec

It’s beginning to look a lot like Christmas… and I can’t seem to focus on anything else right now.

302737_523189294372692_1986790835_nThe last day of the fall semester has finally arrived! My group, Crashtag8, presented our social media campaign this morning for a Doritos representative as well as The Tombras Group (You can check out our Crash the Super Bowl campaign in my Campaigns page). It was such a nerve-racking process, however, it is finally over and I am ready for Christmas break. Four days from now and I will be shipping out to Boston for a one-month stay with my family.

Currently, I am doing everything I can think of to avoid my last procrastinationassignment before I can finally check out of the school mindset. One paper stands in the way between me and freedom, and procrastination is getting in the way. In the battle between this paper and everything else, the internet is conquering all. Pinterest, Twitter, Facebook, and memes are calling my name every time I open my textbook. Someone please send me some motivation! The completion of this paper is eminent, I just need to buckle down and actually start it (My WordPress page is snowing right now).

While I continue to stress about this looming burden, I will entertain you all with one of my favorite things. Bad Lip Readings! The next time you hear from me I will hopefully be in Massachusetts enjoying my down time. If you hear from me before then: someone send me an email/text/tweet telling me to stop procrastinating and get to writing (if that doesn’t work, proceed to brute force). Until next time!

Social Media Endeavors

6 Nov

For those of you who are consistent readers of my blog (thank you) you know that my blogging journey got its start through a class I’m currently taking. Social Media 490 is an advertising and public relations course that requires students to not only update a blog of their own, but to also create a social media campaign for a client. This semester our client is Doritos Crash the Super Bowl, and now you are going to hear about the trials and tribulations of creating a social media plan.

Issue 1: What is Doritos Crash the Super Bowl?

This is an issue that my group and I have encountered quite frequently throughout surveys, interviews, and focus groups. Our target audience is college students ages 18-24, my entire friend base. This is a problem. In order to boost participation from this audience, it would help for them to know what the contest is first.

Issue 2: Yes, this target audience is the prime users of social media, but do you know how hard it is to generate responses from these platforms?

Trying to get someone to “like” your brand is almost as hard as getting NHL owners and players to settle a deal already.
(Seriously guys, this is out of control) So what does this mean for a social media campaign? That’s what we’re trying to figure out.

Issue 3: What can we come up with that Doritos can’t?

If you all haven’t heard, this years contest winner will get the chance to work on the set of Transformers 4 with director, Michael Bay. That is a huge accomplishment that will be hard to top. What grand prize will invoke the target audience to enter? What incentives can be given to encourage submissions? Yet another issue we are trying to settle.

After reading this far, I’m sure some of you are wondering what Crash the Super Bowl is. It is a viral video contest that Doritos sponsors that gives participants a chance to have their commercial aired during the Super Bowl. That’s right, consumer generated content aired during the Super Bowl. No substitutions are added nor changes are made; your creation has a chance to air during the most viewed event in television history. Anyone and everyone over the age of 18 has the ability to submit a video. No previous production or cinematography experience needed. Cool, right?

Calling all readers ages 18-24: Try your hand at directing and submit a commercial to Doritos. (and let me know how it goes) You never know, you could be the next grand prize winner.

Here is a video from last year’s winner, look familiar?


So Pinteresting you’ll keep coming back for more.

20 Oct

In case you didn’t know, Christmas is 66 days away! You can check out the exact time until Santa packs his sleigh and heads your way here. You’re welcome. The reason why I am starting out this post about Christmas, other than the fact that I just LOVE Christmas, is because I’ve recently have to do research on Pinterest and what’s better than Pinterest right now other than the Christmas crafts?

Pinterest has always been my means to slacking off when I’m bored, waiting on someone, or when there happens to be computers in my classroom and I just can’t help myself. Did you know that that Pinterest is tied in second place with Tumblr for most time spent on a social media website? The average time spent on Pinterest is 89 minutes a month. I can honestly say that I have a large part within this statistic. I probably spend 89 minutes a day on Pinterest. AT LEAST. I’m honestly getting sidetracked by Pinterest while trying to write this blog.

For those seldom few of you who aren’t blessed to have been graced by the presence of this website, they recently ended their closed beta phase in August and EVERYONE can join now… without an invitation. You’re welcome.

If you don’t already have a Pinterest, I know what you’re thinking. Why would I get another social media outlet? Because it’s awesome! Where else can  you organize crafts you’ll never do, plan an imaginary wedding, and publish the latest fashion trends that you can never afford? Nowhere. Pinterest is where it’s at and I encourage you to join.

I know there is a lot of controversy circling this medium concerning copyrights, but to enjoy this medium all you have to do is be smart about it. This general rule can be applied to ALL forms of social media that you may already be a member of. Get informed first and enjoy later. I can assure you that the good weighs out the bad. Seriously, CHRISTMAS CRAFTS! What else more could you need?

So for those of you fellow pinners out there, go check out my boards. Not only will you find some nifty ideas, but if you pay close attention to the “Buy me this.” board, you will know what to get me for Christmas/Birthday/just for funsies. For those of you not already on Pinterest, get one. Try it out, and if you don’t like it you can always delete it. I can almost guarantee, though, that  you will find something that keeps you addicted. Crafts anyone?

Here’s a look at a Pinterest creation gone horribly wrong. NAILED IT!

Guest Blog:Joshua Dean-Social Addiction

26 Sep

Hello to you all out there in the blogosphere. If you are not familiar with me, my name is Joshua Dean. You’re probably wondering, “What did you do with the pretty brunette girl with the funny quips?” Well, she’s dead still here. I’m just filling in for a guest blog post, as she has so graciously done for me here. A little bit about me: I’m a senior at East Tennessee State University majoring in English with a minor in journalism. I like piña coladas, getting caught in the rain and I’m not into yoga. Now that you know me, you should not only follow me on Twitter, both professional and personal, as well as my highly informational blog.

Shannon’s blog focuses around social media, so I thought I would put my two cents in on the matter. Not only is social media amazing at keeping us up to date with our friends, colleagues and that old girlfriend you had back in that obscure town no one has ever heard of, it also acts as a HUGE time filler.

For me, it’s literally the first thing I do in the morning and the last thing I do before I go to sleep-check all of my social media outlets. I pine for that one Facebook argument, embarrassing twitpic or extra-filtered, extra-autocorrected, extra-hipster Instagram post to start my day off right. I’m not the only one.

As consumers, all we want to do is consume the hottest gossip or the newest information. Social media allows us to do just that, and it even adds a personal touch to it. If you don’t like the bit of information you see, simply block it, delete it or unfollow it. So, with a click of a button, you no longer see what Honey Boo Boo Child’s twitter feed or Chris Crockers risqué Instagram photos. This leaves more room for LOLCats anyway.

What I’m trying to convey is the power that social media holds on all of us. Soon, news outlets will be a thing of the past, and social media sites will be the ones running the news streets. I’m envisioning something very Anchorman-esque. It’s already happening. Twitter, as well as Facebook and Tumblr are bringing in writers to cover the news before newspaper journalists get it. That makes these outlets the first to report the news, which in turn makes you the first to see the news, which in turn gives you the right to make a gaudy Facebook status about it or come up with a completely unrelated hashtag for it like “#YOLO.”

Just try not to get caught up in the whole mess of it, and have fun. Keep posting those cat pictures, continue to tweet from the seat of your toilet, and yes, please do keep us informed about how your parents are horrible as your 12-year-old self posts that status from your new iPhone5, but can “#yolo” please die already? It’s lived its one life.  Now, bring in the dancing lobsters.

Get Your Tao On

10 Sep

I have decided after reading The Tao of Twitter by, Mark Schaefer that I am going to give Twitter a try. Before I decided to dive head first into this medium, my first impression of it was that it was stupid. I thought that Twitter was just another way for me to publicize what I had for dinner, along with what I last bought when I went shopping with friends. I didn’t think I needed another online profile, I already devoted enough of my time to Facebook. This is where the Tao came in and turned my online brand upside down…

I had heard for a while that Twitter was an excellent source to market yourself and connect with professionals, but I never gave it a shot. I created a profile after hearing these testaments, but that was where my Twitter relationship ended. We were a mutually distant couple, destined for a break up. It wasn’t till after reading Schaefer’s book that I learned  in order to receive the benefits from Twitter, you have to work at it. Just like in a relationship, you get what you put into it.

I was so pampered by Facebook because I am so used to the work being done for me. My relationship with Facebook is parasitic. I take advantage of it, and in turn, Facebook brings me joy.  On Facebook, your friends comment, like, upload, and invite you to events. All the while this is happening, you sit back and check out the photos that your high school frenemy just uploaded of the party she went to the night before. With Facebook, all you’re required to do is creep… and occasionally post a status or two. 

Twitter, on the other hand, is completely different. While you can still utilize your creeping skills by following as many people as you wish, in order to receive the benefits of Twitter, you have to put in effort. Branding yourself is the number one way to get the right person’s attention. Retweet someone you admire,  favorite a tweet you want to remember, and post meaningful content. Other than these obvious tactics, the most important thing I took out of reading Schaefer’s book was maintaining “authentic helpfulness.” Twitter isn’t about marketing, selling, and promoting; it’s about making connections. Twitter is the epitome of what online human interaction should be. While we have Facebook to keep in contact with old friends, Twitter is their so we can make new ones. Two separate relationships that you can maintain without cheating. (I promise this is the last relationship metaphor, it’s starting to get creepy).

As of now, my Klout score is at a whopping 20 out of 100. Don’t get me wrong, I’m in no way basing my self worth on this score, but after making this commitment to Twitter I do expect it to go up. So here’s my goal for the end of the semester: I want a Klout score of 25. I don’t know what kind of failure I may be setting myself up for, but I guess we will see in December. Cheers to the Tao, and may the odds be ever in my favor.

Is Privacy a Fallacy?

5 Sep

Talking about privacy in social networks today in class really got me to start considering my online “brand.” Given this predicament I did what came most naturally when searching for online sources, I Googled myself. As excited as I was to see how my social status ranked among others, I was disappointed to find that I wasn’t as special as I had hoped. Although, I think that turned out to be a good thing…

The first result that popped up was Linked in, I was humbled to find out that there are 16 other Shannon Drew’s out there who utilize this resource. As I delved further, I found myself to be the 10th name down (topping 6 others was a minor success… I really need to update that thing). The second result was a Facebook profile (a GREAT success to know it wasn’t me).

This is where it gets creepy. Have you ever visited the site Spokeo? I was more than appalled at the discovery, myself. Long story short, you type in a name and it provides you with all the states that have “said person” living there. You click on the state you reside in, and BOOM there’s your address along with a Google map of your home. Charming, right? I then later found that my privacy can also be sold at a low price of $4.95. What does this price include, you ask? You can get my email address, phone number, family member information, and marital/employment status. I can definitely sleep tight tonight knowing that deviants everywhere can now stalk me at a creeper level status.

After calming my nerves, I continued down on the Google page and stumbled across the person who snatched the @ShannonDrew twitter handle and silently cursed the person in my head (not bitter). After scrolling down the first page I was quite ecstatic to know that I wasn’t included, I wasn’t even on the 4th page (after that my over-zealousness fizzed out and I was done creeping).

As mildly disappointing as it is to find out that I haven’t reached a celebrity status or lived up to my apparently popular name, I’m actually quite pleased. It’s nice to know that I still maintain some form of privacy, for now at least.  I eventually aim to reach a point in my life where I am successful enough to parade my name around like an American flag, but I can hold off for now.

So to answer my fist question, is privacy a fallacy? It’s definitely becoming the case, however, right now I am celebrating the small successes of my privacy. By that I mean my MySpace account didn’t pop up on the first page of Google because I created it under false email and now can’t delete it. Such is life.

These images of my Google search were quite entertaining…


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