Tag Archives: PInterest

Big Things Have Small Beginnings

7 Jan

Another year has come and gone, and so many exciting happenings have occurred since my last post. Since it has been so long since I have updated my blog, I feel as though it is only right to post another Monday Mash-Up.

yo-dawg-i-heard-you-got-engaged-so-you-can-engage-in-your-engagement-while-your-engagedFirst up on the list: I’m engaged. I never thought I would be saying such a thing before I graduated college, but I couldn’t be happier about it. I have no idea when I will be getting married due to graduation, jobs, and other engagements; but I will certainly have fun in the process. I thought I knew what a black hole of time wasting Pinterest was, but then I got engaged. All these months of planning a fake wedding pales in comparison to planning a real one. Be prepared: this blog may contain many wedding crafts in the future.

The job application process has begun! Literally, I just sent in two applications prior to writing this. It is a small start, but I’m glad I finally broke the seal and begun the process. My two first real world job prospects are two sales oriented positions based in New York that have the potential to be future employers. I’m keeping my options open and fingers crossed, so we will see how things develop.

The spring semester has almost begun, and my campaigns group has been formed. I could not be happier with the people I will be imageworking with for my last advertising group ever at the University of Tennessee. Our client is the School of Advertising within the College of Communication and our campaign is geared towards enticing students to apply. With a new semester comes a new internship and I will be working with Morris Creative Group, This will be a great experience within a small advertising agency that will allow me to broaden my scope of advertising while learning as much as I possibly can before I graduate.

So much excitement in the world of Shannon and hopefully it will continue. I’ll make sure my next post will be more relevant to those other than myself, but I just couldn’t contain all the good news. Oh, and I also got addicted to American Horror Story Asylum over the break (best. show. ever.)  so there pardon the references if they happen to pop up in the near future (I can’t wait till Wednesday!).

Since this post is all about me, here is my most recent song obsession. Enjoy!


I really need to… Oh Hey! Look at the picture of the puppy

5 Dec

It’s beginning to look a lot like Christmas… and I can’t seem to focus on anything else right now.

302737_523189294372692_1986790835_nThe last day of the fall semester has finally arrived! My group, Crashtag8, presented our social media campaign this morning for a Doritos representative as well as The Tombras Group (You can check out our Crash the Super Bowl campaign in my Campaigns page). It was such a nerve-racking process, however, it is finally over and I am ready for Christmas break. Four days from now and I will be shipping out to Boston for a one-month stay with my family.

Currently, I am doing everything I can think of to avoid my last procrastinationassignment before I can finally check out of the school mindset. One paper stands in the way between me and freedom, and procrastination is getting in the way. In the battle between this paper and everything else, the internet is conquering all. Pinterest, Twitter, Facebook, and memes are calling my name every time I open my textbook. Someone please send me some motivation! The completion of this paper is eminent, I just need to buckle down and actually start it (My WordPress page is snowing right now).

While I continue to stress about this looming burden, I will entertain you all with one of my favorite things. Bad Lip Readings! The next time you hear from me I will hopefully be in Massachusetts enjoying my down time. If you hear from me before then: someone send me an email/text/tweet telling me to stop procrastinating and get to writing (if that doesn’t work, proceed to brute force). Until next time!

Social Media Endeavors

6 Nov

For those of you who are consistent readers of my blog (thank you) you know that my blogging journey got its start through a class I’m currently taking. Social Media 490 is an advertising and public relations course that requires students to not only update a blog of their own, but to also create a social media campaign for a client. This semester our client is Doritos Crash the Super Bowl, and now you are going to hear about the trials and tribulations of creating a social media plan.

Issue 1: What is Doritos Crash the Super Bowl?

This is an issue that my group and I have encountered quite frequently throughout surveys, interviews, and focus groups. Our target audience is college students ages 18-24, my entire friend base. This is a problem. In order to boost participation from this audience, it would help for them to know what the contest is first.

Issue 2: Yes, this target audience is the prime users of social media, but do you know how hard it is to generate responses from these platforms?

Trying to get someone to “like” your brand is almost as hard as getting NHL owners and players to settle a deal already.
(Seriously guys, this is out of control) So what does this mean for a social media campaign? That’s what we’re trying to figure out.

Issue 3: What can we come up with that Doritos can’t?

If you all haven’t heard, this years contest winner will get the chance to work on the set of Transformers 4 with director, Michael Bay. That is a huge accomplishment that will be hard to top. What grand prize will invoke the target audience to enter? What incentives can be given to encourage submissions? Yet another issue we are trying to settle.

After reading this far, I’m sure some of you are wondering what Crash the Super Bowl is. It is a viral video contest that Doritos sponsors that gives participants a chance to have their commercial aired during the Super Bowl. That’s right, consumer generated content aired during the Super Bowl. No substitutions are added nor changes are made; your creation has a chance to air during the most viewed event in television history. Anyone and everyone over the age of 18 has the ability to submit a video. No previous production or cinematography experience needed. Cool, right?

Calling all readers ages 18-24: Try your hand at directing and submit a commercial to Doritos. (and let me know how it goes) You never know, you could be the next grand prize winner.

Here is a video from last year’s winner, look familiar?


So Pinteresting you’ll keep coming back for more.

20 Oct

In case you didn’t know, Christmas is 66 days away! You can check out the exact time until Santa packs his sleigh and heads your way here. You’re welcome. The reason why I am starting out this post about Christmas, other than the fact that I just LOVE Christmas, is because I’ve recently have to do research on Pinterest and what’s better than Pinterest right now other than the Christmas crafts?

Pinterest has always been my means to slacking off when I’m bored, waiting on someone, or when there happens to be computers in my classroom and I just can’t help myself. Did you know that that Pinterest is tied in second place with Tumblr for most time spent on a social media website? The average time spent on Pinterest is 89 minutes a month. I can honestly say that I have a large part within this statistic. I probably spend 89 minutes a day on Pinterest. AT LEAST. I’m honestly getting sidetracked by Pinterest while trying to write this blog.

For those seldom few of you who aren’t blessed to have been graced by the presence of this website, they recently ended their closed beta phase in August and EVERYONE can join now… without an invitation. You’re welcome.

If you don’t already have a Pinterest, I know what you’re thinking. Why would I get another social media outlet? Because it’s awesome! Where else can  you organize crafts you’ll never do, plan an imaginary wedding, and publish the latest fashion trends that you can never afford? Nowhere. Pinterest is where it’s at and I encourage you to join.

I know there is a lot of controversy circling this medium concerning copyrights, but to enjoy this medium all you have to do is be smart about it. This general rule can be applied to ALL forms of social media that you may already be a member of. Get informed first and enjoy later. I can assure you that the good weighs out the bad. Seriously, CHRISTMAS CRAFTS! What else more could you need?

So for those of you fellow pinners out there, go check out my boards. Not only will you find some nifty ideas, but if you pay close attention to the “Buy me this.” board, you will know what to get me for Christmas/Birthday/just for funsies. For those of you not already on Pinterest, get one. Try it out, and if you don’t like it you can always delete it. I can almost guarantee, though, that  you will find something that keeps you addicted. Crafts anyone?

Here’s a look at a Pinterest creation gone horribly wrong. NAILED IT!

Joe Wadlington

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