Tag Archives: Facebook

I really need to… Oh Hey! Look at the picture of the puppy

5 Dec

It’s beginning to look a lot like Christmas… and I can’t seem to focus on anything else right now.

302737_523189294372692_1986790835_nThe last day of the fall semester has finally arrived! My group, Crashtag8, presented our social media campaign this morning for a Doritos representative as well as The Tombras Group (You can check out our Crash the Super Bowl campaign in my Campaigns page). It was such a nerve-racking process, however, it is finally over and I am ready for Christmas break. Four days from now and I will be shipping out to Boston for a one-month stay with my family.

Currently, I am doing everything I can think of to avoid my last procrastinationassignment before I can finally check out of the school mindset. One paper stands in the way between me and freedom, and procrastination is getting in the way. In the battle between this paper and everything else, the internet is conquering all. Pinterest, Twitter, Facebook, and memes are calling my name every time I open my textbook. Someone please send me some motivation! The completion of this paper is eminent, I just need to buckle down and actually start it (My WordPress page is snowing right now).

While I continue to stress about this looming burden, I will entertain you all with one of my favorite things. Bad Lip Readings! The next time you hear from me I will hopefully be in Massachusetts enjoying my down time. If you hear from me before then: someone send me an email/text/tweet telling me to stop procrastinating and get to writing (if that doesn’t work, proceed to brute force). Until next time!

Social Media Endeavors

6 Nov

For those of you who are consistent readers of my blog (thank you) you know that my blogging journey got its start through a class I’m currently taking. Social Media 490 is an advertising and public relations course that requires students to not only update a blog of their own, but to also create a social media campaign for a client. This semester our client is Doritos Crash the Super Bowl, and now you are going to hear about the trials and tribulations of creating a social media plan.

Issue 1: What is Doritos Crash the Super Bowl?

This is an issue that my group and I have encountered quite frequently throughout surveys, interviews, and focus groups. Our target audience is college students ages 18-24, my entire friend base. This is a problem. In order to boost participation from this audience, it would help for them to know what the contest is first.

Issue 2: Yes, this target audience is the prime users of social media, but do you know how hard it is to generate responses from these platforms?

Trying to get someone to “like” your brand is almost as hard as getting NHL owners and players to settle a deal already.
(Seriously guys, this is out of control) So what does this mean for a social media campaign? That’s what we’re trying to figure out.

Issue 3: What can we come up with that Doritos can’t?

If you all haven’t heard, this years contest winner will get the chance to work on the set of Transformers 4 with director, Michael Bay. That is a huge accomplishment that will be hard to top. What grand prize will invoke the target audience to enter? What incentives can be given to encourage submissions? Yet another issue we are trying to settle.

After reading this far, I’m sure some of you are wondering what Crash the Super Bowl is. It is a viral video contest that Doritos sponsors that gives participants a chance to have their commercial aired during the Super Bowl. That’s right, consumer generated content aired during the Super Bowl. No substitutions are added nor changes are made; your creation has a chance to air during the most viewed event in television history. Anyone and everyone over the age of 18 has the ability to submit a video. No previous production or cinematography experience needed. Cool, right?

Calling all readers ages 18-24: Try your hand at directing and submit a commercial to Doritos. (and let me know how it goes) You never know, you could be the next grand prize winner.

Here is a video from last year’s winner, look familiar?

Heavy Winds and Rain with a Slight Chance of Rapture

30 Oct

As many of you know, I am from Massachusetts and somehow ended up in the state of Tennessee.  While currently attending the University of Tennessee Knoxville, the majority of my family is in Massachusetts. Why is this random tidbit important? Because my Facebook is blown up with posts about Hurricane Sandy, so you all are going to get a weather forecast on what is happening in the Northeast.

I am sure it comes of no surprise to any of you how out of control news updates can become when an event such as a super-storm wreaks havoc on part of the country. Similar to the outrageous claims currently being made about the election, Hurricane Sandy comes with just as much baggage.

Not to discredit any major damage that this storm has caused, but from whenever a catastrophic weather becomes headline news people go too far when explaining the causes for such disasters. From what I have seen throughout my social platforms, people have gone so far as to pin this on God as well as the government. Personally, I blame Jersey Shore and the NHL Lockout. Head to your bomb shelters and stock up with preservatives because Sandy is here and she’s heard of our sins.

SPOILER ALERT: The following sentence contains a Mean Girls quote. (Although, if you don’t recognize this quote you are probably living under a rock with no means to read this blog anyhow.)

On the third day, God created the Remington bolt-action rifle, so that Man could fight the dinosaurs. And the homosexuals. According to this source, Sandy has the same motives.

Currently the forecast calls for heavy winds and rain, with a slight chance of rapture. As for me, I’m hoping for this huge snow storm that’s apparently headed towards Tennessee (like that’s gonna happen). For those of you braving the storm and power outages, know that Facebook and Twitter can wait. The world will get to see your post-apocalyptic hurricane posts another day.

On a serious note, keep those in mind who are enduring the worst of the storm. I know that if my sister stops posting political statuses on Facebook I will start praying, because at that point Sandy must have reached her worst.

Monster Mash-up

9 Oct

It’s Columbus Day, and just like our friend Christopher who embarked on his journey to the New World 520 years ago, the University of Tennessee is embarking on their Fall Break. It is a crisp 52 degrees in Knoxville making it officially feel like Fall. To celebrate all the festivities of this wonderful day it’s time for a Monday Mash-up: your official guide to social media and other cool stuff.

Angry Birds Star Wars is set to be released on November 8. Now when you are avoiding the gruesome task of paying attention in class, you can at least feel like Han Solo as you attempt to take down Darth Pig (or whatever they’re choosing to call it).

Facebook is offering a $20 million dollar settlement in accordance to their “Sponsored Stories” advertisements. Apparently every time someone clicked “like” on a page, that company was able to use that persons photo and name as a personal testimony endorsing their product. Facebook users had no ability to opt out of this feature and are now receiving $10 each for their endorsement. So much for privacy!

Ever had a fridge stocked full of groceries but you could never find something to eat? What about having to resist posting a tweet in class because your cell phone battery is at 3%? How about that time you wanted to subscribe to my blog but you were just to lazy to enter in your email address? These are First World Problems, and this Public Service Announcement is asking you to suck it up and subscribe to my blog stop complaining. I know it may be hard for you to not post a tweet on your iPhone 5 about still being hungry after scarfing down a bag of Doritos, but find solace in knowing that no one really cares about your binge eating anyways.

It’s October so it’s time to pick out a costume, go to a haunted house, and put on a scary flick because Halloween is approaching. For those of you who are less adventurous, you could always go to a corn maze or carve a pumpkin. Either way, this is the only time of year where scarfing candy is acceptable and you can get away with pretending that you’re someone else to cover up an embarrassing moment you want everyone to forget. (You know who you are).

If none of those previous suggestions tickle your fancy, you could always go watch this movie. I know I will. Until next time!

Brand Yourself, and Do it Well

3 Oct

I was required to make a LinkedIn account for a class a few years back, for God knows what reason. Looking back at the page I created, I think it was required as some form of public humiliation. When I pulled up the page, I was not aware of the bumbling mess I had made. I had entered in the jobs that would only qualify me to pump gas for the rest of my life. I was embarrassed by the profile I concocted. I might as well have uploaded my Myspace page. Although, I am almost positive that not even Tom would have connected with me.

So I was required to read this book. It’s called Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by, Erik Deckers and Kyle Lacy. For those of you wanting to improve your brand image, read it. The LinkedIn chapter (among Facebook, Twitter, and blogging chapters) lays out the do’s and dont’s of using this medium. After reading the chapter, I went back to my LinkedIn page and deleted it. I couldn’t bare trying to salvage what was left of my not even completed train wreck  highlighting my clerical experience at a grocery store as well as my ability to mix coffee. Not to say that my experience at Dunkin Donuts and Captain John’s Whale Watch were positions to scoff at, but as an aspiring college student who dreams of working outside of retail it’s  just not going to cut it. I am going to start from scratch and perfect my LinkedIn account no matter how long that may take.

LinkedIn is such a valuable source to promote your professional experience and achievements. Not only do you get to talk yourself up, but you can establish connections with other professionals who may even be potential employers. It’s like the anti-Facebook. Both are sources to talk about yourself, but one can land you a job while the other can land you a screenshot on smosh from when you tried to Google something embarrassing and ended up posting it on Facebook. (people do that)

Moral of the story: Don’t create a profile just for a grade (if you have to, at least try to make it look good). Do it because it will help you establish a professional and personable online image that will hopefully lead to bigger and better opportunities.

Guest Blog:Joshua Dean-Social Addiction

26 Sep

Hello to you all out there in the blogosphere. If you are not familiar with me, my name is Joshua Dean. You’re probably wondering, “What did you do with the pretty brunette girl with the funny quips?” Well, she’s dead still here. I’m just filling in for a guest blog post, as she has so graciously done for me here. A little bit about me: I’m a senior at East Tennessee State University majoring in English with a minor in journalism. I like piña coladas, getting caught in the rain and I’m not into yoga. Now that you know me, you should not only follow me on Twitter, both professional and personal, as well as my highly informational blog.

Shannon’s blog focuses around social media, so I thought I would put my two cents in on the matter. Not only is social media amazing at keeping us up to date with our friends, colleagues and that old girlfriend you had back in that obscure town no one has ever heard of, it also acts as a HUGE time filler.

For me, it’s literally the first thing I do in the morning and the last thing I do before I go to sleep-check all of my social media outlets. I pine for that one Facebook argument, embarrassing twitpic or extra-filtered, extra-autocorrected, extra-hipster Instagram post to start my day off right. I’m not the only one.

As consumers, all we want to do is consume the hottest gossip or the newest information. Social media allows us to do just that, and it even adds a personal touch to it. If you don’t like the bit of information you see, simply block it, delete it or unfollow it. So, with a click of a button, you no longer see what Honey Boo Boo Child’s twitter feed or Chris Crockers risqué Instagram photos. This leaves more room for LOLCats anyway.

What I’m trying to convey is the power that social media holds on all of us. Soon, news outlets will be a thing of the past, and social media sites will be the ones running the news streets. I’m envisioning something very Anchorman-esque. It’s already happening. Twitter, as well as Facebook and Tumblr are bringing in writers to cover the news before newspaper journalists get it. That makes these outlets the first to report the news, which in turn makes you the first to see the news, which in turn gives you the right to make a gaudy Facebook status about it or come up with a completely unrelated hashtag for it like “#YOLO.”

Just try not to get caught up in the whole mess of it, and have fun. Keep posting those cat pictures, continue to tweet from the seat of your toilet, and yes, please do keep us informed about how your parents are horrible as your 12-year-old self posts that status from your new iPhone5, but can “#yolo” please die already? It’s lived its one life.  Now, bring in the dancing lobsters.

Get Your Tao On

10 Sep

I have decided after reading The Tao of Twitter by, Mark Schaefer that I am going to give Twitter a try. Before I decided to dive head first into this medium, my first impression of it was that it was stupid. I thought that Twitter was just another way for me to publicize what I had for dinner, along with what I last bought when I went shopping with friends. I didn’t think I needed another online profile, I already devoted enough of my time to Facebook. This is where the Tao came in and turned my online brand upside down…

I had heard for a while that Twitter was an excellent source to market yourself and connect with professionals, but I never gave it a shot. I created a profile after hearing these testaments, but that was where my Twitter relationship ended. We were a mutually distant couple, destined for a break up. It wasn’t till after reading Schaefer’s book that I learned  in order to receive the benefits from Twitter, you have to work at it. Just like in a relationship, you get what you put into it.

I was so pampered by Facebook because I am so used to the work being done for me. My relationship with Facebook is parasitic. I take advantage of it, and in turn, Facebook brings me joy.  On Facebook, your friends comment, like, upload, and invite you to events. All the while this is happening, you sit back and check out the photos that your high school frenemy just uploaded of the party she went to the night before. With Facebook, all you’re required to do is creep… and occasionally post a status or two. 

Twitter, on the other hand, is completely different. While you can still utilize your creeping skills by following as many people as you wish, in order to receive the benefits of Twitter, you have to put in effort. Branding yourself is the number one way to get the right person’s attention. Retweet someone you admire,  favorite a tweet you want to remember, and post meaningful content. Other than these obvious tactics, the most important thing I took out of reading Schaefer’s book was maintaining “authentic helpfulness.” Twitter isn’t about marketing, selling, and promoting; it’s about making connections. Twitter is the epitome of what online human interaction should be. While we have Facebook to keep in contact with old friends, Twitter is their so we can make new ones. Two separate relationships that you can maintain without cheating. (I promise this is the last relationship metaphor, it’s starting to get creepy).

As of now, my Klout score is at a whopping 20 out of 100. Don’t get me wrong, I’m in no way basing my self worth on this score, but after making this commitment to Twitter I do expect it to go up. So here’s my goal for the end of the semester: I want a Klout score of 25. I don’t know what kind of failure I may be setting myself up for, but I guess we will see in December. Cheers to the Tao, and may the odds be ever in my favor.

Joe Wadlington

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