Tag Archives: Doritos

I really need to… Oh Hey! Look at the picture of the puppy

5 Dec

It’s beginning to look a lot like Christmas… and I can’t seem to focus on anything else right now.

302737_523189294372692_1986790835_nThe last day of the fall semester has finally arrived! My group, Crashtag8, presented our social media campaign this morning for a Doritos representative as well as The Tombras Group (You can check out our Crash the Super Bowl campaign in my Campaigns page). It was such a nerve-racking process, however, it is finally over and I am ready for Christmas break. Four days from now and I will be shipping out to Boston for a one-month stay with my family.

Currently, I am doing everything I can think of to avoid my last procrastinationassignment before I can finally check out of the school mindset. One paper stands in the way between me and freedom, and procrastination is getting in the way. In the battle between this paper and everything else, the internet is conquering all. Pinterest, Twitter, Facebook, and memes are calling my name every time I open my textbook. Someone please send me some motivation! The completion of this paper is eminent, I just need to buckle down and actually start it (My WordPress page is snowing right now).

While I continue to stress about this looming burden, I will entertain you all with one of my favorite things. Bad Lip Readings! The next time you hear from me I will hopefully be in Massachusetts enjoying my down time. If you hear from me before then: someone send me an email/text/tweet telling me to stop procrastinating and get to writing (if that doesn’t work, proceed to brute force). Until next time!

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Social Media Endeavors

6 Nov

For those of you who are consistent readers of my blog (thank you) you know that my blogging journey got its start through a class I’m currently taking. Social Media 490 is an advertising and public relations course that requires students to not only update a blog of their own, but to also create a social media campaign for a client. This semester our client is Doritos Crash the Super Bowl, and now you are going to hear about the trials and tribulations of creating a social media plan.

Issue 1: What is Doritos Crash the Super Bowl?

This is an issue that my group and I have encountered quite frequently throughout surveys, interviews, and focus groups. Our target audience is college students ages 18-24, my entire friend base. This is a problem. In order to boost participation from this audience, it would help for them to know what the contest is first.

Issue 2: Yes, this target audience is the prime users of social media, but do you know how hard it is to generate responses from these platforms?

Trying to get someone to “like” your brand is almost as hard as getting NHL owners and players to settle a deal already.
(Seriously guys, this is out of control) So what does this mean for a social media campaign? That’s what we’re trying to figure out.

Issue 3: What can we come up with that Doritos can’t?

If you all haven’t heard, this years contest winner will get the chance to work on the set of Transformers 4 with director, Michael Bay. That is a huge accomplishment that will be hard to top. What grand prize will invoke the target audience to enter? What incentives can be given to encourage submissions? Yet another issue we are trying to settle.

After reading this far, I’m sure some of you are wondering what Crash the Super Bowl is. It is a viral video contest that Doritos sponsors that gives participants a chance to have their commercial aired during the Super Bowl. That’s right, consumer generated content aired during the Super Bowl. No substitutions are added nor changes are made; your creation has a chance to air during the most viewed event in television history. Anyone and everyone over the age of 18 has the ability to submit a video. No previous production or cinematography experience needed. Cool, right?

Calling all readers ages 18-24: Try your hand at directing and submit a commercial to Doritos. (and let me know how it goes) You never know, you could be the next grand prize winner.

Here is a video from last year’s winner, look familiar?

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