Resume

Resume PDF

SHANNON M. DREW

Education
B.S. Degree in Advertising (2008-2013)
School of Communication & Information University of Tennessee, Knoxville, TN
Minor in Business and Sociology
Overall GPA: 3.21

Career  
Clear Channel Media & Entertainment- New York
Jun. 2013 – Present
-Worked in top grossing national market for media sales
-Responsible for over $150K in media revenues 2014 YTD
-Researched, prospected, and acquired all current clients from Fortune 500 Companies to Start-ups
-Developed and Executed campaigns with clients in industries including: liquor, retail, healthcare, home improvement, and entertainment
-Developed multi-platform marketing programs that integrated brands within the New York market representing 16+ million weekly listeners
-Managed campaign execution process from ideation to recap, developing promotions, digital integration, production of creative, and finances
-Integrated brands with some of the biggest events in the NY and national market. Examples include: iHeartRadio’s Jingle Ball, POWERHOUSE, KTUphoria, Broadway in Bryant Park,  iHeartRadio Music Festival

Marketing Intern for Morris Creative Group, LLC.- Knoxville, TN
Jan. 2013 – May 2013
-Managed social media platforms for multiple clients
-Constructed marketing plans and social media reports for clients
-Created press releases and blog posts for clients
-Conducted brand research for clients and competitors
-Website creation on WordPress to maximize Search Engine Optimization (SEO)

Internship with Knoxville Ice Bears- Knoxville, TN
Aug. 2012 – Dec. 2012
-Design work including flyers, info-graphics, and programs using InDesign and Photoshop
-Coordinated home game promotions and events
-Wrote press releases and articles related to the team

Account Executive for the Campus Special, LLC.- Koxville, TN
May 2012 – Aug. 2012
-Account Executive for the University of Tennessee
-Generated over $10,000 worth of revenue within the Knoxville area
-Maintained rapport with small business owners to large corporations
-Experience in E-Commerce marketing and sales

Internship at Trademark Advertising, LLC.- Knoxville, TN
Aug. 2011 – Jan.2012
-Managed printing services for LifeSteward Printing
-Handled all communication with clients and managed their orders from start to finish
-Managed the accounts for both LifeSteward Printing and Trademark Advertising through QuickBooks

 Research:
-Researched and implemented a brand strategy for the School of Advertising and Public Relations at the University of Tennessee-Knoxville
-Created social media plan for Doritos Crash the Super Bowl Contest
-Fielded quantitative and qualitative research for Microsoft Bing, Abilify, and Doritos Crash the Super Bowl via focus groups, interviews, and secondary research
-Analyzed research using SPSS software
-Analyzed various media outlets in the New York market and Tristate area through Media Monitors and X Ray databases

Leadership:
-Chosen as Account Executive managing a team of eight to construct an advertising campaign for the School of Advertising and Public -Relations at the University of Tennessee- Knoxville (Jan. 2013- May 2013)
-Public Relations Chair for the University of Tennessee Mock Trial Association (2011-2012)
-Secretary for the University of Tennessee Speech and Debate Society (2010-2011)

 References Available upon Request

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