Keep Calm and…

18 Jan

keep-calmThis semester was supposed to be easy. Relaxing. Calm. You want to know how easy it was SUPPOSED to be? I am only taking one class to finish out my undergraduate degree. That’s how easy.  While my three-hour class course was supposed to result in a stress-free semester, it resulted in me not even having time to stress.

Internship, work, and my advertising campaigns course have taken up all the time I imagined having this semester and replaced it with branding, research, writing, editing, posting, social media…. the list goes on and on.. On top of all of these tasks, I still have to find time to apply for jobs. I have missed the past two episodes of American Horror Story. I am not pleased.

While all of my time is pretty much reserved for anything other than Bravo watching, binge eating, lounge fest; I still Keep Calm and Blog onhave found time to write a blog post. No matter how much is going on in my life, it is still very important to find time to sit down and write. The job market is filled to the brim with graduates desperate to find work, so you must always find time to improve your brand and stand out.

Speaking of branding, remember that campaigns class I was talking about earlier? I am currently working in a group of eight to create a brand image for the School of Advertising and Public Relations at the University of Tennessee. For a school that is centered around brand image, it unfortunately seems to lack one. Because of this lack of brand, our program has seen a decrease in applications to the majors. See how important branding yourself is?

tumblr_m9atsor69v1qaqa14o1_500This branding process, while still in the early stages, has taught me so much about social media, advertising, sales and marketing. Brand recognition is one of the most important developments in selling your product. In my case, I’m hoping my brand is enough to help me land a job.

Keep Calm and Brand On.

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