Social Media Endeavors

6 Nov

For those of you who are consistent readers of my blog (thank you) you know that my blogging journey got its start through a class I’m currently taking. Social Media 490 is an advertising and public relations course that requires students to not only update a blog of their own, but to also create a social media campaign for a client. This semester our client is Doritos Crash the Super Bowl, and now you are going to hear about the trials and tribulations of creating a social media plan.

Issue 1: What is Doritos Crash the Super Bowl?

This is an issue that my group and I have encountered quite frequently throughout surveys, interviews, and focus groups. Our target audience is college students ages 18-24, my entire friend base. This is a problem. In order to boost participation from this audience, it would help for them to know what the contest is first.

Issue 2: Yes, this target audience is the prime users of social media, but do you know how hard it is to generate responses from these platforms?

Trying to get someone to “like” your brand is almost as hard as getting NHL owners and players to settle a deal already.
(Seriously guys, this is out of control) So what does this mean for a social media campaign? That’s what we’re trying to figure out.

Issue 3: What can we come up with that Doritos can’t?

If you all haven’t heard, this years contest winner will get the chance to work on the set of Transformers 4 with director, Michael Bay. That is a huge accomplishment that will be hard to top. What grand prize will invoke the target audience to enter? What incentives can be given to encourage submissions? Yet another issue we are trying to settle.

After reading this far, I’m sure some of you are wondering what Crash the Super Bowl is. It is a viral video contest that Doritos sponsors that gives participants a chance to have their commercial aired during the Super Bowl. That’s right, consumer generated content aired during the Super Bowl. No substitutions are added nor changes are made; your creation has a chance to air during the most viewed event in television history. Anyone and everyone over the age of 18 has the ability to submit a video. No previous production or cinematography experience needed. Cool, right?

Calling all readers ages 18-24: Try your hand at directing and submit a commercial to Doritos. (and let me know how it goes) You never know, you could be the next grand prize winner.

Here is a video from last year’s winner, look familiar?

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